This is a guest post by Faisal Mohammed of . Faisal is the customer relation officer of, Hasbys is a consumer deals website that features discounts on various products and services across the world. With their unique cost-saving daily deals, they serve their members with exclusive offers. We threw the question about the need for Entrepreneurs to Invest to our Community, Faisal, took it a step further to explain the need for Entrepreneur to not just only invest financially, but they should invest in continued education.     

However, the needs of an entrepreneur should be considered just as often as the needs of the business. An entrepreneur is a driving force behind a business. When an entrepreneur is edified and educated, the business improves. When an entrepreneur accesses helpful and valuable information, the business benefits. It’s unwise to separate the entrepreneur from his or her business and vice versa. Feeding one provides nourishment for the other. In case you’re still not convinced, or you’re dragging your heels regarding the need to continue your own education, here are 10 inarguable reasons why every entrepreneur should invest in continued education.  

The Business World is Changing

First, it’s important to acknowledge that the business world is in a constant state of adaptation and dramatic change. Business today is almost unrecognizable when compared with business ten, or even five, years ago. The introduction of social media marketing, the new concept of subdividing a target audience into niches, new forms of business software, and new guidelines for interacting with clients and employees are just a few of the changes that have affected the business community. Without continued education efforts, these changes would be essentially unknown to and unrecognized by an entrepreneur. Entrepreneurs are in the business game for the long haul. Most hope to grow and develop their business over the next several years. Imagine the changes that big businesses like Wal-Mart or Google were forced to deal with over the years. Without continuing education, the brains behind the powerhouses would have been lost.  

Eliminates the Dinosaur Syndrome

The dinosaur syndrome is something that challenges and threatens even the most successful entrepreneurs. Without continuing education, entrepreneurs are in danger of watching their insights and practices become obsolete right before their eyes. What works today will not worktomorrow. If regular education efforts are not on the docket, an entrepreneur may be treated like a business dinosaur: irrelevant and on his way to becoming extinct.  

Learn New, Streamlining Techniques

Continuing education isn’t just something that can help in principle. With continuing education, entrepreneurs can learn the latest business operation techniques. Many of these techniques are specifically designed to streamline business operations and reduce operational costs so a business can increase profit margins. Investing in Continued education may seem like excessive upfront costs, but the cost-saving benefits of learning new, streamlining techniques are undeniable.

Learn New Marketing Strategies

The only way to generate more profits within a business is to engage in appropriate and current marketing strategies that have proved to be effective. How, though, will entrepreneurs be apprised of these new and effective marketing strategies without investing in continuing education? Enrolling in marketing courses, reading articles and blog posts created by industry professionals, and attending seminars are all great ways to learn the latest techniques that can help a business expand its audience and increase its customer population.

Continuing Education is Cost Effective

One common misconception regarding Continued education is that it is too expensive for a small budget business owner to afford. This, however, is far from the truth. Continuing education doesn’t have to involve night classes at a community college or attendance at high-price business seminars. The Internet is filled with information about effective business strategies, and most of the content contained online is completely free. This article, in fact, is a form of continuing education. Individuals who regularly seek out high quality, current information is investing in a free form of education that is nevertheless quite valuable.          

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Enoch Appiah

I read blogs for a living. Apps Freak, born entrepreneur, I take awesome pictures with android devices. And a proud Netizen

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